About Hiba Beydoun | Bey Consulting

Hiba Beydoun is a Saudi business strategist with 17 years of experience across FMCG, technology start-ups and Fortune 500 companies, including Unilever, Careem, Classera and Johnson Controls.

She was the first Saudi hire at Careem in 2014 and helped launch it in the Kingdom. At Unilever she won the company's best digital marketing award and the Google x Unilever Digital Consumer Engagement campaign award.

Today Hiba helps senior leadership teams communicate with clarity, confidence and influence through her in-person Public Speaking & Influential Communication workshop, delivered off-site across Saudi Arabia and the GCC. She also advises companies on growth and marketing strategy.

Hiba holds an Executive MBA from London Business School, attended executive education at MIT Sloan, and earned her BA in Mass Communication from the American University of Sharjah.

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Credentials & awards

**Executive Certificate in Management and Leadership**MIT Sloan School of Management, 2011

**Transforming Your Leadership Strategy**MIT Sloan Executive Education

**Building, Leading and Sustaining the Innovative Organization**MIT Sloan Executive Education

**Managing Technical Professionals & Organizations**MIT Sloan Executive Education

**Business Dynamics**MIT Sloan Executive Education

CPD certificate: Women Shaping Wealth Summit Riyadh 2026 — **Women Shaping Wealth Summit Riyadh 2026**CPD-accredited, 14 CPD hours · Blenducate, 2026

**BA in Mass Communication (Advertising)**American University of Sharjah

**Best Digital Campaign Award, Q4 2017**Unilever, TRESemmé Arabia

**Appreciation Award for Creative Thinking**Johnson Controls, 2011

**Certificate in Digital Marketing Essentials**Growth Velocity Academy, 2019

**Six Sigma Yellow Belt**Asian Institute of Quality Management

**Financial Skills for Non-Financial Managers**Johnson Controls