Strategy advisory

A clear plan for growth

Alongside her workshops, Hiba takes on a small number of strategy engagements each year, drawing on 17 years of launching and growing brands at Careem, Unilever and Johnson Controls.

How Hiba can help

  • Growth and marketing strategy: where to play, how to win, and a plan your team can act on.
  • Go-to-market and launch: entering Saudi Arabia or launching a new product or line.
  • Brand strategy: positioning, messaging and a design guide your team or agency can execute.
  • Strategic presentations: the story, the deck and the delivery for a board, investor or partner meeting.

Discuss a project